G.H. Hovagimyan’s *Art Direct – Sex, Violence & Politics* (1995) is a pioneering net.art work that was hosted on thing.net and other early web platforms. It was presented as a standalone website, often accessed via the thing.net domain under Hovagimyan’s personal webspace (for example, thing.net/~gh/artdirect). The work is a critique of American mass media and cultural taboos, using provocative imagery and text to confront themes around pornography, violence, politics, and cultural censorship on the emerging World Wide Web. Art Direct included several net.art pieces, among them *BKPC (Barbie & Ken Politically Correct)*—a sequence of animated vignettes employing dolls to comment on social and political issues. BKPC was integrated into the Art Direct site. The project deliberately blended sexual and political content to challenge the sanitization of digital art and to provoke browsers encountering the site, making users question expectations of “safe” content online. Hovagimyan was an early adopter of the Internet and net.art practices in the 1990s, working within communities such as The Thing, a key platform for artists exploring online culture. *Art Direct – Sex, Violence & Politics* sits within the broader net.art movement, in which artists in the mid-1990s used the web itself—URLs, browser interfaces, hyperlinks, and HTML—as the medium for conceptual and critical artwork. The piece was hosted on thing.net, an early artist-run online hub that functioned as both a community and a distribution point for net art and experimental web works. Today, the work is often cited in histories of new media art as an example of early web-based critique and cultural commentary, blending network access with conceptual art strategies.