Hey Bozo ... Use Mass Transit
20 large scale billboards were commissioned by the New York City MTA as a yearly anti-pollution campaign. They went up in the first week of May 1994 and were immediately controversial.
AI Mode -- Hey Bozo ...
The work was seen on several newscast such as Good Day New York, and the NBC Nightly News (nationally) . It was written up in the NY Post, NY Daily News, The New York Times, etc. A telephone interview with the artist and a report on the project was distributed over the AP newswire.

As a consquence of all the publicity, Larry Harmon, the "original" Bozo the Clown started a lawsuit claiming trademark dilution. The suit was eventually dropped.

Exhibitions
1999 Mass MoCA Billboard:Art on the Road
and featured in the exhibition catalog essay by Laura Stewart Heon on page 21.
1996 Eastern Connecticut State University "meme breeders"
1995 - New Museum of Contemporary Art "Courage"